Safer Driving Target

29th May 2023

Logistics BusinessSafer Driving Target

Applied Driving has teamed up with VisionTrack, a global leader of AI video telematics and connected vehicle data, to develop a video-enabled safe driving solution. The companies will bring together the proven benefits of automated risk reduction, 360-degree vision and cloud-based video analysis for the first time to revolutionise fleet and driver safety.

“This is a hugely exciting partnership that has the potential to transform how our fleet customers tackle driver and fleet risk reduction,” explains Andy Phillips, Global Managing Partner at Applied Driving. “By providing access to the latest technologies and integrations, we are helping companies to build a safe driving culture that prioritises the welfare of drivers and other road users. Working closely with VisionTrack, we can take advantage of the latest advances in AI video telematics and the benefits this provides.”

Under the partnership, Applied Driving’s online web-application Riskmapp will be integrated with VisionTrack’s award-winning IoT platform, This will enable fleets to optimise driver engagement and coaching through the provision of targeted training that is supported with relevant video and data insight. The solution will be able to utilise footage from around the vehicle, captured by forward, driver, side and rear facing cameras, including a growing range of AI devices.

Footage of collisions and near misses will be uploaded to Riskmapp having been assessed and verified by VisionTrack’s AI-powered post-analysis tool, NARA. It will be available for review by both Applied Driving and the fleet customer, as well as shared with the driver as part of Applied Driving’s Triggered TrainingTM functionality within its Companion+ solution. Video and supporting data will also be used where additional coaching and engagement is required, using real-life examples to encourage safer driving habits.

Richard Lane, Global Product Director at VisionTrack commented: “We are passionate about road safety and committed to working with likeminded organisations, such as Applied Driving, to continually push the boundaries of what is possible. By integrating our AI video telematics with Applied Driving’s innovative safe driving technologies and processes, we can develop advanced solutions that further mitigate the impact of road, driver and fleet risk.”