Pallet pool provider IPP has pledged to play its part in preventing empty running by launching an educational campaign targeting UK hauliers, retailers and the entire supply chain within the FMCG markets.
The campaign, called It’s What’s Inside That Matters, has been developed alongside the many other collaborative solutions IPP offers, but focuses on empty running. Working in such turbulent times, IPP understands that maximising all empty trailers is imperative. This campaign seeks to show how the solutions that IPP employ ensure supply chains can continue to run seamlessly, leading to a more efficient and sustainable way of working. A reduction of empty vehicles significantly reduces the amount of carbon emitted and supports IPP’s commitments towards a sustainable future.
As part of the campaign, IPP is running a competition to thank customers and the haulier heroes who the industry relies on. To do this, 500 free IPP branded mugs are being given away and placed inside delivery vehicles nationwide. Hauliers who find an IPP mug are then invited to show their support to prevent empty running by entering IPP’s competition. Anyone else who would like to enter is also welcomed to get involved by following the below instructions.
To enter, entrants will need to take a photo with their free IPP branded mug or any other IPP branded item they may own, follow the IPP Pooling page on LinkedIn and then tag the photo with #ItsWhatsInsideThatMatters and @IPP-Pooling. The best photos will win either the top prize of a 102cm toy IPP 12v lorry, which is ideal for the next generation of hauliers, or one of two £25 Greggs vouchers. The deadline for all entries is 12th December 2021*.
Shelley Harris, commercial director at IPP, said: “Empty running is an issue throughout the supply chain – it is inefficient, costly, and ultimately doesn’t positively contribute towards sustainability targets.
“We are committed to raising awareness that throughout the supply chain we can achieve more by working together. It’s critical to ensure we are maintaining and promoting strong communication in the ever changing fast paced networks. Eliminating empty running is greatly beneficial for not only the businesses but also the environment.
“As well as the promotional engagement with our customers through the giveaways and social media competition, three of our partners are now out on the road with specially branded It’s What’s Inside That Matters curtains on their vehicles. These not only look amazing and will remind others of our campaign message, but they demonstrate the value we place on working in partnership with others to make a real difference to the supply chain.”
Keith Clark at Clark Transport Ltd/UKPC (UK Pallet Collections Ltd) said: “There is a growing awareness in the industry that something needs to be done to prevent empty running and we are delighted to be working in partnership with IPP and to proudly have the campaign promoted on our curtain. We would encourage other hauliers to join us in working with retailers to prevent empty running as it’s beneficial to everyone.”
In addition to Clark Transport, key partners, Hawkins Logistics and Robert M Lawson are also backing the campaign with their customer lorries already on the road across the country.
* The competition is open to UK, 18+ only. Enter by 23:59 on 12.12.2021 by following the steps. Prizes: 1 x IPP branded licensed 12v Mercedes-Benz ride on lorry, 2x £25 Greggs gift cards. Max 1 prize per person.