Temperature-Controlled Specialist to Run Major Drink Sampling Campaign

5th July 2017

Logistics BusinessTemperature-Controlled Specialist to Run Major Drink Sampling Campaign

Fresh Logistics, a temperature controlled logistics company with headquarters in Derby, will embark on a major project in conjunction with TRO and Ribena that involves supplying over a million chilled bottles to 225 specific destinations around the UK over the next five weeks as part of a sampling campaign. The operation is to promote a new re-branding and formulation to the much-loved drink.

Fresh will be providing chilled storage in four warehouses around the UK, collecting daily and running nine Ribena branded refrigerated 7.5t’s to ensure the consumer enjoys refreshingly cooled drinks at each location. The vehicles will be carrying stock for three Ribena flavours, Blackcurrant Light, Strawberry plus Pineapple and Passion-fruit whilst transporting and arranging all the event kit too.

Interesting claim – over 95% of all British Blackcurrants go into Ribena’s drinks.