Listen to customer needs, fully understand them, then provide real solutions, upgrading the supplied product and the customer service – it’s the ideal dealer approach, and is often “easy to say but difficult to do”. That’s the view of Italian tyre specialist, Marangoni, which has cited its success with Recicla, a waste materials management business.
Operating in various locations in Italy, the organisation has fifteen employees who carry out hard work requiring flawless equipment efficiency: in particular, the handling of materials inside the production facilities is at the heart of Recicla’s work and is done using wheel loaders. The wheels of these vehicles operate in very harsh conditions: slippery surfaces, high temperatures (about 70°C), heavy loads, and efficient engines to cover distances as quickly as possible. Vehicle downtime due to a damaged tyre can trigger a chain reaction that results in considerable economic damage.
Marangoni studied Recicla’s needs and developed a compound and a specific tread pattern, designed to resist cuts and tears, so that its retreaded tyres can work on hot and slimy surfaces at full load. The result has been a marked increase in Recicla’s productivity, with reduced management time and costs. Marangoni retreaded tyres with the specially developed MRT and MLD tread patterns have even proven to ensure better performance than new premium tyres mounted as original equipment. In addition to requiring less downtime for routine replacements, Marangoni’s retreaded tyres have proven to be less subject to unexpected replacements, which previously were often caused by punctures. Ultimately, the customer enjoys an economic benefit as a result of significant savings on the average hourly cost compared to the best solutions provided by the competition, and in addition it can rely on products that meet its needs.
Recicla has contributed a video testimonial: which the Marangoni Group says demonstrates the experience, technology, and completeness of its services, designed for the specific needs of its customers.