HCEE (Hyundai Construction Equipment Europe) has named Sungwoo (SW) Lee as the new Managing Director with immediate effect. With over 20 years of service at the Hyundai group, SW Lee brings a longstanding international sales career to Europe. SW Lee replaces mister J.H. Chun who will return to Korea where he will lead the international marketing team of HCE (Hyundai Construction Equipment).
Mr. Lee brings with him good knowledge of the European set-up. He worked as a Construction Equipment Sales Manager in the European subsidiary from 2005 till 2009, so has a good understanding of the dealer network, the European market requirements, and culture.
He will focus on a proactive sales strategy. By further growing the European dealer network, setting-up a key account management structure, and an advanced market-oriented product strategy, he plans to lead HCEE into gaining an increasingly profitable market share in the coming years.