Prologis has been named the strongest European real estate developer brand for 2018. It received the award in the “Logistics” category at this year’s Real Estate Brand Awards by the German-based European Real Estate Brand Institute (REB Institute), a leading platform for the benchmarking and evaluation of corporate brands.
“We’re systematically elevating our brand profile and focussing on those areas which will differentiate and define us. This award is an indicator that our brand strategy is paying off”, says Marta Tesiorowska (pictured left), vice president, head of marketing & communications, Prologis Europe. “Independent and scientific recognition of our brand value is important, as it sets the bar for further development of our brand share.”
This empirical study defines a top 100 brand index of real estate developers in Europe. The research analyses improvements across key performance indicators and measures the positioning of the most important real estate companies in Europe. This annual study was carried out by surveying 94,868 industry experts across 47 countries in Europe and uses a brand value model that combines qualitative and quantitative methods to present results that are clear to understand.
The Prologis brand aspects which scored highest were its regional competence, innovation power and conversion strength.