Optimising Supply Chains Post Peak Periods

5th February 2024

Logistics BusinessOptimising Supply Chains Post Peak Periods

As holiday seasons wind down each year, supply chains and retail businesses face a new challenge: getting back on track post-peak shopping periods, writes Andrei Danescu, (pictured left) CEO and Co-Founder, Dexory. Having navigated the busy period successfully, businesses now shift focus to streamlining operations and enhancing productivity for the upcoming year. The transition from the peak to a quieter season provides an opportunity to reflect on the highs and lows of the recent busy period. It’s a cyclical rhythm in the supply chain landscape, where each busy season is followed by a period of relative calm. This quieter time offers a chance for supply chains to assess what strategies worked well during the peak and what areas need refinement. It’s a pivotal moment to plan and strategize for the forthcoming cycles of peak and quieter seasons, ensuring a continuous process of improvement and adaptation.

Fine-Tuning Inventory

Once the rush calms down, the main aim is to make the necessary inventory changes and recalibrate strategies. Moving away from a high-demand period, the focus is now on efficiently managing existing inventory. This involves doing a thorough review, a strategic evaluation of stock, pinpointing surplus items, and aligning inventories with predicted consumer demands. This also opens the opportunity for businesses to re-organise and optimise their warehouse space, thus ensuring that space utilisation is back to normal.

During this time, it is also an opportune moment for warehouses to analyse how stock moved during the peak period and understand how to better future proof. To gain an even better understanding of space utilisation and fluctuations, organisations should look into investing technologies that give them real-time visibility of stock movement and space.

Finally, this period also presents an opportunity to re-evaluate supplier relationships and explore potential enhancements or alternatives that could boost future resilience.

Predicting Customer Needs

Proactively anticipating and planning for customer needs at any time during the year is important. The integration of flexible forecasting tools, powered by advanced technologies such as AI and machine learning, becomes vital for understanding the shift in customer preferences. This flexibility allows businesses to swiftly adapt strategies to effectively meet changing customer requirements. Moreover, leveraging data analytics to understand the return patterns and reasons can provide invaluable insights, helping to refine future inventory management processes.

Optimising Return Processes

Once peak periods are over, returns pour in, which highlights the necessity of implementing a robust returns system. Streamlining this process not only minimises costs but also makes the most out of returned items. Optimising return policies and processes becomes essential to effectively handle this influx, potentially transforming what could be perceived as losses into opportunities for resale, or recycling.

Leveraging Technological Insights

Undoubtedly, technology is a major factor in optimising supply chains for the year ahead. Real-time insights supplied by state-of-the-art supply chain analytics and inventory management systems offer a crucial edge. These insights enable data-driven decision-making, facilitating agile adaptations to swiftly respond to changing demand patterns and operational obstacles. Embracing innovative technologies for enhanced traceability or for real-time tracking, provides opportunities for further strengthening supply chains during this recovery phase.

The period of recovery following peak periods is a great opportunity for supply chains to realign and fortify their foundations. Strengthening operations lays the groundwork for year-round customer satisfaction and sustained efficiency by harnessing advanced technologies and learning from peak seasons.

To summarise, the post-holiday phase is more than just rest and recovery; it is also a time for optimisation and fortification. Readjusting the supply chain at this time of year can set the path for long-term success beyond the holiday rush by leveraging technological advancements, quickly responding to changing customer demands, and embedding resilience into their operational frameworks.