WMS supplier strikes it Rich with new CEO for USA

23rd August 2021

Logistics BusinessWMS supplier strikes it Rich with new CEO for USA

WMS technology innovator SnapFulfil is taking its North America business to the next level with the appointment of experienced transformational leader, Rich Pirrotta, as CEO.

He reports in to overall CEO Tony Dobson and comes on board as demand for SnapFulfil’s agile, responsive and cost-effective solutions has never been greater due to the explosion in e-commerce and faster moving goods.

Rich has over 30 years’ experience in line executive and management consultant roles for the likes of Procter & Gamble, Deloitte and Logicalis, across 35 countries worldwide. Over the years he has proven cross-organisational expertise in sales, operations, growth, strategy, finance and change management.

Hugh Stevens, Chairman of parent company Synergy Logistics, said: “Rich brings extensive global experience in complex, high growth enterprises across manufacturing, supply chain, technology and professional services. With SnapFulfil now positioned as the premier cloud-based WMS provider, he is the person to progress the US business as we meet the pivotal challenges of a post pandemic world.”

In the past 12 months, SnapFulfil has seen significant growth in demand for its SaaS solution, which has been boosted by market leading Remote Implementation (RI) and self-configuration capabilities.

Rich (age 55) said: “It’s an exciting time in the technology sector with companies really pushing forward with their digital transformations.
SnapFulfil’s advanced WMS software delivers strong value through rapid ROI, industry-leading deployment speed, superior functionality and low total cost of ownership (TCO).

“My focus is to enable the growth trajectory of our current and potential customers by providing their warehouse and fulfilment operations with leading edge capabilities. We have the team and track record to deliver.”

About SnapFulfil: It’s a best-of-breed, real-time warehouse management system (WMS) which drives highly efficient fulfilment operations, allowing companies to do more with fewer resources. An innovative, cloud-based subscription model has flexibility at its core – delivering cutting edge solutions and a lower total cost of ownership than traditional on-premise installations. This unique blend of Tier 1 functionality, proven delivery methodology and enterprise class IT infrastructure, means more and bigger companies are turning to SnapFulfil to optimise inventory, space and labour within their facilities.