Dynamic New Branding for Manhattan Associates

22nd January 2018

Logistics BusinessDynamic New Branding for Manhattan Associates

Manhattan Associates has unveiled Push Possible, new branding designed to reflect the company’s relentless commitment to innovation and its expanding suite of business offerings. Built upon Manhattan’s quarter century of commitment to its clients, the new look underscores the company’s unique capacity to unite supply chain, inventory and omnichannel solutions into a customer-centric set of solutions that empower its customers to Push Possible every day.

“Push Possible is a bold statement about our future and our ability to help customers transform their businesses,” said Eddie Capel, president and chief executive officer at Manhattan Associates. “Push Possible represents an expansive and dynamic approach to our brand, reflecting the value we bring to a broader base of decision makers, yet it still reflects our unwavering passion for putting customers at the centre of everything we do.”

Manhattan’s new brand graphics convey its drive and energy with new photography that reflects the company’s determination, sophistication and dynamism. The new designs will be reflected in a new advertising campaign and in materials that will be unveiled publicly this week at the National Retail Federation’s Retail’s Big Show at the Javitz Center in New York City. Manhattan is a sponsor and exhibitor of the event, the largest annual retail convention in the world. The new branding will appear in the company’s booth, and on its website, social media pages and collateral starting today.