Venerable US Retail Name Selects Omnichannel Software Provider

2nd October 2018

Manhattan Associates has added another famous retail name to its roster with the news that Brooks Brothers, the oldest clothing retailer in the U.S., has selected the software giant’s omnichannel product. Active Omni will “improve contact centre operations and deliver a seamless omnichannel shopping experience for customers worldwide”. New York-based Brooks Brothers is deploying Manhattan Active Omni to fuel its “buy anywhere, get anywhere” customer experience platform across its full network of 300 retail locations.

Brooks Brothers selected Manhattan Active Omni, which marries order management and store fulfilment applications on a single platform, to deliver superior product fulfilment across all channels. The solution will provide Brooks Brothers associates with a 360-degree view of customer information and access to the company’s full network of inventory.

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