DeliveryApp, the technology-based logistics platform, has selected TrunkBBI as its agency partner for Digital PR and SEO.
Following a competitive pitch process, integrated creative and activation agency TrunkBBI, headquartered in Manchester, has been appointed to work with the innovative deltech platform to support digital activation. The agency has been challenged with elevating DeliveryApp’s brand awareness amongst key audiences as it heads into the new year and supporting with ambitious long-term goals to become the first carbon positive delivery platform in the UK.
Manchester-based company DeliveryApp is a delivery technology platform, primarily designed to connect independent couriers with end users, enabling fast deliveries through its app and website. With a network of over 10,000 independent couriers across the country who collect and deliver parcels personally, the company puts a real focus on the ethical treatment of its drivers, who are paid a flat rate.
Sustainability is an underlying pillar of the deltech platform. With scope to expand its environmental initiatives as electronic vehicles advance, DeliveryApp deliveries are already carbon neutral. The company calculates the carbon emissions incurred in every delivery and offsets this through investment in carbon reduction programmes, facilitated through its partnership with Carbon Neutral Britain. Additionally, DeliveryApp also plants a tree for every completed delivery facilitated through its partnership with Ecologi.
DeliveryApp impressed by agency
Commenting on the partnership, Nebula Norman, Marketing Director at DeliveryApp, said: “Trunk BBI impressed us with their strong vision for our brand. This combined with a talented team and vast amounts of experience, made them the natural choice for DeliveryApp. Their customer- and driver-centric approach, will play a major role in helping will help us build and grow as a brand, and we’re delighted to be working with them on this.”
Jon Butler, CEO at TrunkBBI, added: “We are extremely excited to be appointed to deliver a robust Digital PR and SEO strategy for DeliveryApp, working with the team to drive online visibility, aiming to grow brand awareness amongst delivery drivers, as well as customers across their B2B and B2C offering. This appointment confirms the confidence companies have in our services, and this all comes down to our people who work extremely hard to ensure we are consistently producing brilliant results.
“We are proud to be building a partnership with a company that has such strong ethics in place. The brand’s sustainability initiatives and its fair treatment of drivers is something that aligns with our own values, and we look forward to helping DeliveryApp grow its deserved reputation in the logistics sector.”