DBL Logistics in Blades driving seat for second season
20th July 2015
A partnership between Sheffield company DBL Logistics and Sheffield United has put the haulage company in the driving seat.
The managing director of DBL Logistics says the firms back-of-shirt sponsorship of the Club has played a significant part in their sales increase since signing a two-year deal with the Blades at the beginning of the 2014/15 season.
Sheffield Uniteds cup runs, which saw the Club reach the semi-finals of the League Cup with victory over Premier League side Southampton and a narrow aggregate defeat to Tottenham Hotspur, earned the family-run firm international exposure.
The company, based on Tinsley Park Road, were also proud partners at the Clubs 125th anniversary dinner, where they presented the best ever Blades goal award to Michael Brown, and took part in a recent Sleepout at Bramall Lane.
DBL Logistics managing director, David Clarkson, said: Sheffield United is a Club that is close to the companys hearts. Being lifelong Blades, seeing our logo on the kit has been an absolute dream come true.
The sponsorship has played a huge part in our recent success, and it has given us increased regional, national and international exposure.
As a result, we have enjoyed our most successful year to date in terms of sales, we are currently expanding for the second time in two years, and enquiries for our services are now coming
from as far as China.
We feel privileged to be sponsoring this great Club and we very much look forward to the second year of this relationship.
Sheffield United Head of Commercial, Paul Reeves, added: DBL have seen how the football industry can help with brand awareness and business growth and we are very much looking forward to working with them again going into the 2015/16 season.
DBL Logistics began life as Yorkshire Distribution Service, and was started by husband and wife Bert and Linda Clarkson more than 30 years ago with son and current managing director David joining in 1987 to complete the company initials.
The company, which currently warehouses and distributes more than 120,000 pallets of goods across South Yorkshire and the North Midlands each year, is a founding member depot of the UPN (United Pallet Network), which has more than 75 depots throughout the UK and collects and delivers freight from across 26 countries in Europe.