Software Provider PSI Scoops Gong at German Brand Awards
27th June 2018
German software giant PSI has scooped a prize at the German Brand Awards. It was named Winner for its outstanding marketing brand strategy in the ‘Logistics & Infrastructure’ cluster in the category ‘Industry Excellence in Branding’.
The German Brand Award is a competition run by the German Brand Institute, founded by the German Design Council and GMK Markenberatung, to strengthen brand management as a key success factor for companies in the national and international competitive environment.
Of the 1,250 or so participating companies, more than 50 percent are nominated in the ‘Industry Excellence in Branding’ category and the best product and corporate brands of the 35 most important industries are awarded. An independent jury of experts named 10 winners for the ten best marketing strategies in the respective industry in this competition class.
Managing Director Sascha Tepuric and Marketing Director Phillip Korzinetzki accepted the award in a festive gala with invited guests from business, politics and the media. “We are delighted and see this award as an incentive to bring the PSI Logistics brand and the innovative scope of services in the PSI Logistics Suite product range further into the public eye,” Sascha Tepuric summed up.
Based on its own software products, PSI Group develops and integrates complete solutions for optimizing the flow of energy and materials for utilities (energy networks, energy trading, public transport) and industry (mining, metals production, automotive, mechanical engineering, logistics).
PSI was founded in 1969 and employs more than 1,700 people worldwide. www.psi.de