In this episode of Logistics Business Conversations, host Peter McLeod sits down with Alex Christopher, Automation Sales Manager for Mecalux UK, to explore the evolving landscape of warehouse automation. Recorded live at the IMHX logistics studio, the discussion delves into the major challenges facing logistics operators today — from workforce reliability and retention to health and safety and order accuracy — and how automation is helping businesses overcome them. According to Christopher, many companies are now “dipping their toe” into automation, exploring what’s possible to address these recurring issues and improve operational efficiency.
A key driver of automation, he explains, is the ongoing difficulty in recruiting and retaining warehouse staff. Automated systems don’t take sick days or make human errors, and they deliver consistent performance. However, he acknowledges that misconceptions persist, particularly around cost and flexibility. While automation does involve a significant upfront investment, Christopher advocates a phased approach — automating critical areas first to realise benefits and reinvest returns into further upgrades.
The conversation highlights Mecalux consultative approach, which begins with on-site visits to understand a customer’s pain points, space usage, and workflow. He emphasises that frozen or temperature-controlled environments can especially benefit from automation, as denser storage reduces energy costs and emissions. Automation typically starts with repetitive, predictable tasks — the “low-hanging fruit” — before tackling more complex operations.
Christopher also discusses how automation has become a competitive advantage, with many businesses proudly showcasing their systems as symbols of innovation. He cites Bathroom Mountain in Stoke-on-Trent as a flagship project that integrates multiple automated systems — cranes, conveyors, and advanced warehouse management software — to handle a wide variety of products efficiently.
Artificial intelligence, Christopher adds, is becoming central to warehouse technology, improving decision-making, predictive maintenance, and robotic vision. Looking ahead, he envisions modular, scalable, and fault-tolerant systems defining the warehouse of the future. The episode closes with advice for companies starting their automation journey: invite experts to assess your operation, approach the process with an open mind, and focus on long-term efficiency gains that transform the way you work.