Voice-Activated Tracking Tool Pioneered by Automotive Specialist

9th July 2018

Logistics BusinessVoice-Activated Tracking Tool Pioneered by Automotive Specialist

Finished vehicle logistics specialist GEFCO is pioneering a voice-activated shipment tracking tool for customers through Smart Speaker technology and logistic software, Cargowise.

The new solution, which complements GEFCO’s existing track and trace offering, has been developed by GEFCO’s Freight Forwarding division for customers requiring next generation real-time monitoring of high-priority shipments where speed and efficiency is of the upmost importance.

Referred to as TRACY, the tool employs Wisetech Global’s Cargowise logistics software through a ‘skill’ on the smart speaker. This enables customers to obtain key shipment information including the origin, destination, flight/ship number and expected/actual arrival via a simple voice command.

TRACY will supplement GEFCO’s traditional track and trace offering, such as GEFC@nnect, which provides high-performance traceability to customers via an online portal. The tool has been developed to support businesses that require market-leading speed and assurance for time critical shipments.

GEFCO Group has already successfully demonstrated the new technology to customers ahead of a planned launch. This will mark the first step of an ongoing evolution for the tool, with further updates providing even greater functionality, including potential connection with flight and marine tracking services

To meet the needs of consumers increasingly looking for ultra-personalised services, GEFCO has developed the award-winning My Car Is There, a service enabling end-clients to manage the delivery of their new vehicles through a mobile app.

GEFCO Group is also launching an Innovation Factory with the aim of identifying innovative employee projects and providing the right resources to support their development and foster news ideas and creativity within the business.

Pictured is Hans Stokman, Global IT Director at GEFCO Forwarding, introducing the TRACY tool.