Culina Group Refreshes Visual Brand Identity

29th September 2016

Logistics BusinessCulina Group Refreshes Visual Brand Identity

Recognising the significance of branding excellence Culina Group has just undergone a massive evolution of the company’s visual brand identity. In a statement, the company said the evolution across all elements of its business has been undertaken with clear objectives, which it said were:

  • A powerful and impactful visual identity 
  • A clear consistent visual identity 
  • An identity that brings together Culina Group companies 
  • An identity that projects a dynamic company with vision 
  • An identity that maintains and evolves the Culina Group personality 

Now all Culina Group companies will have a consistent visual look and feel and be clearly a part of the same umbrella organisation.

The individual corporate identities of all Culina Group companies: Ambient logistics market leader – Great Bear Distribution; Chilled logistics specialist – Culina Logistics; Established Contract Packing company – IPS; and Niche logistics specialist – CML, have been refreshed.

There is now a single consistent identity across the Culina Group that “projects a clear and uniform brand that appropriately reflects the company’s leading market sector position. The new branding establishes the Culina Group as a modern business at the cutting edge of the supply chain industry. The evolution of the branding is a reflection of the evolution of Culina businesses.”

Culina Group CEO Thomas Van Mourik said, “We want all our businesses to feel like they are part of a group dynamic and not separate entities.”

“Culina’s branding has been traditionally strong and recognisable in the marketplace and we want all our businesses in the group to feel the benefit of this strong branding and a real part of our expanding logistics family.”

“We are really going places over the next few years and I want all employees in all areas of the Culina Group business to feel that they are playing an active and important part in our success. Establishing the new group brand is crucial to this as it ensures engagement and unity across all elements of our business”.

The new Culina Group branding is now clearly visible in the public domain with a newly liveried Great Bear fleet cruising the UK road network and newly branded websites projecting Culina Group businesses powerfully online.