US Sports Kit Maker Picks Geodis for European Logistics
10th December 2019
US based high-end sports equipment company TRUE Sports has chosen GEODIS Netherlands as its European logistics partner. The companies already have a multi-year partnership in the United States, reinforcing their global collaboration with this new contract.
TRUE Sports, Inc. is a leading manufacturer and innovator of high performance sporting goods and equipment in the golf, hockey, lacrosse, and baseball categories. The company produces a wide variety of products under the TRUE Temper, Project X, Grafalloy, ACCRA, Aura and TRUE brands in countries throughout the world. In early 2019, TRUE Sports started the search for a new warehouse partner for its European operations, supporting its ambitious growth plans and market penetration throughout the EU.
GEODIS Netherlands will start providing warehousing and distribution services out of their Rotterdam warehouse for the TRUE Hockey brand. TRUE Sports chose the Netherlands for its strategic location with an excellent infrastructure supporting the European rollout. GEODIS implemented a customized racking layout enabling an optimal and efficient storage of the TRUE hockey sticks.