Ligentia Drives to Digital and Reveals New Brand

23rd September 2019

Logistics BusinessLigentia Drives to Digital and Reveals New Brand

Supply chain and freight forwarding provider Ligentia has today unveiled its new brand along with a new global website. It signals the commitment to deliver ‘Next Generation Freight’ via technology enabled solutions. The brand has been re-mastered to represent the positive move towards global diversity and an open business model that further places customers at the heart of the business.

Ligentia says the move goes hand in hand with making clear and differentiated propositions to supply chain customers under the banner; Ligentia ‘Enterprise’ and a globally accessible next generation freight forwarding service named; Ligentia ‘Plus’. All customers will continue to benefit from a leading system in Ligentix that connects the entire supply chain in one seamless platform.

Customers are already seeing benefits in the way Ligentia connects technology and people to deliver a high-quality experience, it says. Ligentix has been transformed with unique digital customer service tools as well as advanced business intelligence and data analytics.

Daniel Gill, Chief Customer Officer explains: “Digital transformation is on the strategic agenda for each and every one of the organisations we serve. Ligentia is on a similar journey, digitising processes to increase efficiency and applying AI and Machine Learning technologies to add significant value to customers. Our passion is to make it easier and more commercially advantageous to do business with Ligentia. This has already started, but our customers can expect a rolling programme of tech innovation in the months ahead.”