New Promo Campaign for Marangoni’s RINGTREAD

RINGTREAD, a Marangoni trademark retreading system, is the champion of a new promotional campaign: “Spliceless is better”. The straightforward slogan teams up with a clear and impactful image, a chain that needs the strength of each link to endure.

And, says Marangoni, as for performance, RINGTREAD simply has no equals. In a release, the Rovereto (Italy)-based company said that the first key element of the Marangoni cold retreading system is its ring shape, which means absence of splice therefore no weak points. Thanks to the development of specific compounds and tread designs as well as continuous technological improvement, RINGTREAD offers maximum grip, high mileage, and lower rolling resistance resulting in lower fuel consumption. Essentially, performance comparable to a new premium tyre. Then, don’t forget to add the advantages of tyre retreading in terms of economic savings and reduced environmental impact.

“Spliceless is better” is a communication “return to the origins” of the greatest cold retreading system in the world, for over 40 years synonymous of reliability and performance. The new campaign aims to send a clear and easy to understand message and to prove the renewed commitment in the Marangoni Group’s promotional efforts.