Briggs Equipment has announced it has completed the acquisition of Gwynedd Forklifts, an independent materials handling equipment distributor across North Wales and Shropshire.
From their sites in Conwy and Oswestry, Gwynedd Forklifts serve a broad range of industrial and commercial customers with a message and product offering that compliments the overall Briggs Equipment proposition. This shared commitment to asset management and engineering service support demonstrates that this is a strong strategic move for both businesses.
As part of the deal, and in line with Briggs Equipment’s acquisition strategy, Gwynedd Forklifts will supply the Hyster materials handling range as well as having access to recognised high-quality brands such as Hako, JLG, Combilift and many more.
Peter Jones, Briggs Equipment’s Group Managing Director, commented: “We are delighted to have completed the acquisition of Gwynedd Forklifts. Their wide geographical coverage, strong customer portfolio and skilled employee base will be extremely valuable additions to the Briggs Equipment Group.
“Despite the challenges that the Coronavirus pandemic has presented over the past few months, this latest acquisition demonstrates the robustness of our business and ongoing commitment to strengthening our market position. We’re looking forward to working closely with the team at Gwynedd Forklifts and delivering considerable benefits to their customers through our unique combination of industry knowledge, engineering expertise and diverse product offering.”
Mark Singleton, Gwynedd Forklift’s Managing Director, commented: “This acquisition will enable us to continue supporting our loyal customer base, whilst also providing the capability to further expand our business and establish new partnerships. The culture of our two businesses is very much aligned, especially with regards to the clear ambition that Briggs has shown over several years for continuous improvement and development.
“Particularly during these challenging times, the support of a national business such as Briggs will provide our customers with a wider product offering and greater flexibility in terms of hire and purchasing agreements.
“This is an exciting new chapter in our journey and we’re looking forward to working as part of the Briggs Equipment Group.”
As a wholly owned subsidiary of Briggs, Gwynedd Forklifts will continue trading under its own name and with all current operational contacts remaining in place.