Transporeon Launches Freight Marketplace

19th September 2023

Logistics BusinessTransporeon Launches Freight Marketplace

Transporeon, a leading Transportation Management Platform and a Trimble Company, announced today the launch of Freight Marketplace, a neutral (of equal benefit to both shippers and carriers) deal-making hub for freight procurement.

Both buyers and sellers of transportation services face ongoing challenges in aligning capacity and assessing fair pricing. In addition, insufficient transparency and fragmented systems can lead to low relevance on carrier tender invitations and inefficient alignment with shippers’ service preferences. Negotiating efficiently and fairly is also a challenge due to the lack of standardised data sets, which hinder like-for-like comparisons and make it difficult to consider factors beyond price, such as sustainability and service levels.

Transporeon’s Freight Marketplace addresses these challenges head-on with a new solution designed to transform logistics procurement and redefine how companies buy, sell, negotiate and contract. Its key benefits include:

● A central location for deal-making: Freight Marketplace unites carriers and shippers ‘under one roof’ to do business based on their specific needs, capabilities and requirements. It taps into Transporeon’s extensive network of 1,400+ shippers and 158,000+ carriers for instant scale, creating a definitive catalogue of buyers and sellers.
● Simplified negotiations: Freight Marketplace uses advanced algorithms to simplify negotiations and optimise the procurement process.
● Multi-dimensional negotiations that factor in sustainability: Negotiations between shippers and carriers often focus solely on price, disregarding other factors such as volume, lead time and sustainability. Freight Marketplace solves this challenge, enabling shippers and carriers to factor pricing, volume, CO2 emissions and more into negotiations. Buyers can prioritise low-emission options, while sellers have a platform to showcase their efforts in reducing emissions.
● Enhanced visibility and transparency: Freight Marketplace allows logistics providers to build comprehensive profiles that include their expertise, services, performance metrics and fleet data. To establish transparency, it blends self-declared facts with third-party verified information and real-world insights from the Transporeon platform. Shippers have similar profiles, enabling both parties to search for partners that precisely match their specific requirements, ensuring a smooth matchmaking process.

Platform neutrality

Freight Marketplace drives value for both buyers and sellers through neutrality, ensuring an environment where all players can benefit equally:
● Buyers benefit from pre-structured, standardised data that simplifies finding new partners through high-quality profiles. Freight Marketplace makes it easy to access fair pricing and optimise decisions based on other factors such as volume, lead time, and sustainability.
● Sellers gain access to a broader range of shippers and mini tenders, allowing them to win new business. Since every event is structured the same way, sellers can also evaluate opportunities more efficiently, meaning they no longer need to decipher shipper-specific jargon or endless Excel table names.

Stephan Sieber, CEO at Transporeon, said: “Finding reliable partners, aligning capacity and securing fair agreements is a long-standing industry challenge. That’s why we built Freight Marketplace to take freight procurement to the next level. At its core, our new solution is a one-stop shop for deal-making, empowering buyers and sellers alike to connect, negotiate and close new business. This is supported by advanced algorithms, full transparency and a focus on sustainability.”