Crop Protection Traceability Boosted by Packaging Execution Software

20th June 2018

Logistics BusinessCrop Protection Traceability Boosted by Packaging Execution Software

Crop protection specialist Adama has selected Zetes to improve the traceability of its end-products throughout its plants based in Israel. As a result of increasing global regulations and response to market demands, Adama is optimising its packaging lines to fight counterfeiting, maintain product integrity, strengthen supply chain security and ensure customer safety. After reviewing the solutions of a number of providers, Adama selected Zetes’ packaging execution solution, ZetesAtlas. The solution will introduce fully automated serialisation, identification and traceability on Adama’s packaging lines and ensure it adheres to increasing local and global regulatory standards.

ZetesAtlas increases the performance of packaging lines and ensures secure identification and traceability along the entire process. The solution also enables organisations to maximise overall operational efficiency by minimising manual activity, mitigating the risk of errors and saving staff valuable time.

Robert Schechter, Head of Global Strategic Projects at Adama comments: “Adama offers farmers innovative solutions and services that simplify their lives and help them grow. Our products are sold in more than 100 countries and in order to continue to comply with regulatory and market requirements, we chose Zetes because their identification and mobility solutions were the best fit for our needs. The cooperation will increase the traceability of Adama’s production, whilst offering our customers increased control and transparency.”