Alpega Buy “Expands Southern and Western Europe Footprint”
29th August 2018
Alpega has acquired Barcelona-based Wtransnet, in a moved aimed to “significantly expand its freight exchange footprint in Southern and Western Europe”.
Wtransnet describes itself as the leading freight exchange in Spain and Portugal with a growing footprint in countries such as Italy, France and Germany. Owned by Wotrant SL, founded in 1996 and headquartered in Terrassa, Spain, its product is used by more than 11,500 customers. Wtransnet aims to differentiate itself from its competitors with a strong focus on ensuring trust between users of the platform, for example by thoroughly screening any new carrier and offering insurance for collection of the transport invoice.
Alpega’s freight exchanges Teleroute, Bursa and 123cargo focus on other geographic areas such as France, Benelux and Romania. The combination with Wtransnet promises an increase of the liquidity in terms of shipments and trucks for all freight exchanges in the Group. This will improve the value proposition to customers who will be able to access a wider market in the future. It is envisaged that all freight exchange brands in the Group, including Wtransnet, continue to operate in the market with different geographical focus areas.
With the addition of Wtransnet, Alpega is growing its carrier network to significantly more than 70,000 transport professionals across Europe which provides for a strong value-add to its customers.
Jaume Esteve, CEO of Wtransnet: “After 22 years having worked on building the safest transport community in Europe, it is time to provide our customers with even more business opportunities. The acquisition will enable us to extend our network of logistics operators and transport companies throughout Europe.”
Fabrice Maquignon, CEO of Alpega NV: “The management of Alpega is grateful to partner with Wotrant. This is an exciting strategic addition to the group which allows us to provide more value to the customers, introduce new services and accelerate the investment in the next generation of freight exchanges.”
With this acquisition completed, Alpega says it intends to continue its investments in innovating freight exchange products.