SATO Expands Auto-ID Solutions into Mexico

Labeller and Auto-ID specialist SATO has launched a new group company in Guanajuato, Mexico. Guanajuato is in the Bajio region, a dynamic economic zone where world-class automotive companies and their suppliers are clustered.

SATO Mexico has a strategic focus on the automotive industry. SATO provides auto-ID solutions for manufacturers in the automotive sector and more such as barcode and RFID systems, voice and image recognition, and real-time location systems to ensure efficient and accurate incoming and outgoing shipments and operational process improvements. These can range from Kanban product management to mistake-proofing (poka yoke) assembly checks, tagging information for traceability, nameplate labels for various factory applications, and enabling of fast and accurate inspections.

SATO Mexico Director General Koichi Aoki said, “By utilizing our customer-centric know-how of real world usage applications in various industry verticals, we will match hardware, consumables and software and provide aftersales support to provide auto-ID solutions to deliver efficiencies to customers. I aim to replicate our successful value creation model established in other markets to deliver gains for our customers in terms of accurate traceability, productivity and more.”