New Look Signals Evolution of Aramex

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Visual Identity Transformed to Represent
Changing Face of Company
Dubai, United Arab Emirates Aramex today unveiled a new corporate image that is designed to catch up to the rapid growth of the company from a regional transportation solutions provider into a major player in the global logistics marketplace, with an updated look that marks the biggest change in the company’s visual identity to date.

Over the past decade, Aramex has become one of the Middle East’s leading brands in terms of exposure and recognition, and has long been considered one of the most respected and admired companies in the region.

Senior executives say that the last creative stroke to the brand was more than 10 years ago, and that the new logo more accurately reflects what Aramex represents today – a highly dynamic, global company whose vitality and innovation are fuelled by the passion of its people.

“Rejuvenating the brand at this time was the logical thing for us to do. We have evolved as a company and are in a much different place than we were a decade ago - we needed a new brand position to articulate that,” said Fadi Ghandour, Founder and CEO of Aramex.

“Our new identity is closer to how we see ourselves and truly represents Aramex – an energetic, flexible, and progressive company.”

Following on a 26 year history of milestones, Aramex was the first company with Middle East roots to be listed on the NASDAQ, the first to issue a Corporate Sustainability Report, and aims to become the first carbon neutral company in the industry.

Evolving from its humble beginnings, the company has transformed over the past decade to become a major global logistics player, with a market capitalization of over USD 850 million and annual revenues reaching USD$485 million in 2007.

To complement the brand’s evolution, the company has adopted a new slogan – “delivery unlimited” – a tagline which, with its longevity and ambition, seeks to match the company’s vision.

“Aramex will always go the extra mile to deliver – not only to our customers, but to our people, to our stakeholders, and to our communities. There is really no limit to our potential,” said Ghandour.

Building its business on sustainable practices, the company continues to set its sights high, proving that corporations can be a force for change by playing an active role in the progress of communities.

By adopting initiatives which are helping the company reduce its environmental impact and contribute to a better future, the Aramex brand has also become synonymous with sustainability – a responsibility that the company takes to heart.

www.aramex.com

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